Building Your Business With Face-To-Face Marketing

posted on 19 January 2012 | posted in Business and Finance

People are always reminiscing about the “good 'ole days”. Back when people took time to get to know their customers, and they really took pride in their product/service, and they depended on their customers taking pride in their business. Back before all the technology that we so depend on today. It is my hope that we can get back to those roots, and not depend on the technology of the internet so much, and still be able to effectively market our business. From roadside advertising to direct sales (meeting face to face), there are many more effective ways to spread the word offline. Let me elaborate on face-to-face sales a little more. Instead of sending a mass e-mail to give printable coupons for your new hair care product, get involved with the next community event, and pass them out. Meet the people, sell yourself, and you will sell more product. Example: The Elementary School is having a bake sale and you are already going to be involved with your children, and you know other parents are going to be there, too. So, instead of sitting at your computer, sending e-mail after e-mail, take a stack of coupons with you to the bake sale. As people are walking around admiring all the goods for sale, you can introduce yourself, tell them what product/service you have to offer, and that you are running a promotion/sale on the selected items. Shake their hand and ask them to tell a friend. Word of mouth is and always has been the best marketing tool. And the best part of that is, its free! So, not only have you attended your child's bake sale, been active in the community, but you have also marketed your business, all at the same time. We really don't see how many opportunities we have during a single day to market our business in our daily lives, without using anything, except our voice. How many times do you go to the market each week? How easy would it be to speak to someone in the market, or the post office, or at the gas station? Simply smiling at someone is a wonderful way to begin a pleasant conversation, that can easily turn into a business opportunity. Think about how many potential customers you could have by simply talking to someone that you would normally smile at, and keep walking.